D&AD announced the winners of their annual student awards yesterday and Jessica Reynolds and Serena Wise of Kingston University won the coveted Student of the Year award for their IKEA colour wheel project (which we showed in our Kingston graphics and photography degree show post the other week).
IKEA’s student brief challenged undergraduates to ‘inspire a wave of boundless change in people’s homes by promoting the new IKEA catalogue.’ Students of the Year, Reynolds and Wise of Kingston created the Ikea Colour Spectrum – a colour wheel (shown above) which presents IKEA products according to their colour, thus allowing IKEA shoppers to perfectly match or mix objects and furniture to the colour scheme of their dreams.
“Like the original concept of flat pack brand Ikea, the colourwheel idea was brilliant by simply and boldly challenging the conventions of the day,” says D&AD education chairman, Greg Quinton. “Organising the site by colour and product not only creates an elegant navigation system but makes the product the hero. It helps with cross selling and importantly brings back fun to the brand.”
More images of and info about this winning work can be found here
Here is a selection of the 13 first prizes awarded to students across the various briefs:
Brad Hall, Devin LuBean, Nathan Wrigglesworth and Patrick Koelling of Brigham Young University in the US won a first prize for their predatory response to the Doritos’ challenge to make an entertaining TV ad (shown above).
Advertising – TV promo
Alex Katz, Javi Iniguez De Onzono and Rui Marini of Miami Ad School, Madrid won a first for this, their TV ad created for a Channel 4 brief to create a TV Promo for E4 publicising their Monday Night Movie strand.
See their second execution too at studentawards.dandad.org/2010/categories/4/tv-promo/02525/alex-katz-javi-iniguez-de-onzono-rui-marini
Advertising – direct response
Jaclyn Stauber, Patrick Schroeder of Design Factory International, Germany created stickers that enabled users to apply them to different coloured and textured surfaces – which show through the sticker so it looks like the sticker shows a custom mini – in response to a Lida brief which asked students to create a direct response communication for MINI demonstrating that customers can create their own unique version of their favourite model.
See more of the campaign at studentawards.dandad.org/2010/categories/6/direct-response/01949/jaclyn-stauber-patrick-schroeder
Creative Review editor, Patrick Burgoyne sat on the illustration jury panel which chose the work of Chris Howker of Stockport College – who created illustrations responding to a brief set by Don’t Panic to create an image that captures the theme of ‘resistance’.
Find out more about this work at studentawards.dandad.org/2010/categories/15/illustration/03109/chris-howker
Ricky Lo Wing Kit of Hong Kong Polytechnic University won a first for his response to the Getty brief to create a set of images that help a company to communicate its character and spirit to its customers. Above is one of several images that show men in motion – to communicate the character of menswear fashion brand Z Zegna. More of this work can be seen at studentawards.dandad.org/2010/categories/16/photography/01499/ricky-lo-wing-kit
Tim Keay of the University of Northampton responded to a brief set by LBi which challenged undergrads to create typography across any medium to explore the possibilities of meaning behind the LBi name.
He picked up on the word ‘possibilities’ and created a series of typography based illustrations (various pages shown, above) which explore different terms, phrases and company names that the initials LBi could stand for… more at studentawards.dandad.org/2010/categories/17/typography/00230/tim-keay
Graphic Design – interactive design
Nokia set the interactive brief that University College Falmouth’s Matt Turnbull responded to to win a first in the D&AD Student Awards. The brief challenged students help Nokia change the everyday world by creating a forward thinking and functional interactive mobile service that can make a real difference to the users personal or professional life. To find out more about the work, visit studentawards.dandad.org/2010/categories/12/interactive-design/01745/matt-turnbull
Graphic Design – writing for design
These striking typographical posters were created by Claire Watson and Melissa Haselden of the University of Central Lancashire (UCLAN) in response to Elmwood’s brief to create a copy-based campaign which positions Make Mine a Builder’s as the authentic builder’s tea at the heart of British life.
See more of the pair’s executions at studentawards.dandad.org/2010/categories/13/writing-for-design/01694/claire-watson-melissa-haselden
For a full list of winners and also to see all the nominated and In Book work, visit studentawards.dandad.org/2010/
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