For the first time this year, D&AD announced the winners of its Student Awards alongside the professionals. Here’s our round-up of the highlights
This year’s Student of the Year prize, plus a 1st in the Open Advertising 2 category went to Virginia Feito, Manu Manceda, Christian El Asmar and Andrea Ayala of the Miami Ad School Madrid for the above film. The brief was to “present an idea that engages support for Oxfam by triggering shared values and concerns in a wide range of people”, which the team did by satirising common approaches to charity ads.
Elsewhere in the advertising categories, Ryan Purcell and Alexandra Hickmott of RMIT University got a 1st in Copywriting for this campaign (the brief was to “Create a copy-based campaign to promote D&AD’s ‘refreshed’ edition of The Copy Book”).
Another 1st in the same category went to Stephanie Marie Flynn and Olivia Shortland for their take on the same brief. The copy read “Important people only, including The Queen, The Pope and Dizzy Rascal. Write it like you mean it.”
In the Open Advertising category, Scott Taylor and Andy Shrubsole of Kingston took a 1st for their ideas to launch ‘A Frame’, Umbro’s lifestyle footwear collection, to a young, football inspired, audience.
And in Digital Direct / Advertising, where the brief was to “engage generation ‘Y’ in a relationship with E.ON that champions new ways in which they can use energy in the home and empowers them to enlist others in an energy revolution” Robin Wiman and Kaspar Prinz of Beckmans School of Design took a 1st for their animated ad (view it here)
Becky Fuller and Anna Gladwin of the University of Lincoln got a 1st in Integrated Communication/Graphics for their response to the brief “Create an integrated campaign that celebrates the inherent democracy of the McDonald’s brand”.
University of Ulster’s Jonathan Mckee to a 1st in Animation in response to a brief from Disney calling for “a lead character, with heart and optimism, for a narrative-driven comedy cartoon”. Mckee’s Baku is a “dreamcatcher who suffers from insomnia”.
The Partners’ brief in the Branding category was to “create a brand for a major new touring art gallery”. Catherine Perrott of the University of Hertfordshire took a 1st with her idea for Temporarily Admitted, a show of loaned artworks to tour the UK’s hospitals.
This year’s Illustration brief, from Diesel, was “to create an illustrated interpretation of a musical track that is experienced by the viewer in an unconventional and pioneering way”. Helena Bradbury of Kingston took a 1st with her idea to package Movie Star by Roisin Murphy with a life-size chocolate leg which, she says, visualises the idea of a movie star being a commodity consumed by the masses.
Sam Morris of University College Falmouth got a 1st in the Interactive Design / Graphics category where students were asked to “design a platform for the BBC Archive that brings to life its cultural riches for audiences to enjoy now and in the future”. See more here
In the Open Graphic category, Arjo Wiggins asked students to “Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process.” Jenne Genser and Christian Grelich of Design Factory International in Germany took a 1st with Walk n Paint, their concept for an app that would create images by tracking movements via GPS and make the whole world a giant sheet of paper to be drawn upon.
In packaging, the challenge was to create a contemporary range for The Body Shop. Emma Hayes of the University for the Creative Arts, Farnham got a 1st.
All the winning and nominated work is available to see on the D&AD website here
Our round-up of the 2011 D&AD professional award winners is here
CR in Print
Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.
The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.