D&AD Student Awards 2013

There were two Student of the Year-winning projects at this year’s D&AD Student Awards plus a host of student Yellow Pencils. Our round-up of all the winners is here

There were two Student of the Year-winning projects at this year’s D&AD Student Awards plus a host of student Yellow Pencils. Our round-up of all the winners is here

The D&AD Student Awards revolve around briefs, some of which are set by partnering brands, some by D&AD itself. Here we showcase the Yellow Pencil winners for each brief (where there was one) but first, the Student of the Year prizes.

This year’s Graphic Designbrief was from the V&A which asked entrants to “Explore the ‘Albertopolis’ and design a hoarding for the V&A’s Exhibition Road redevelopment. Work will begin on the redevelopment in 2013 and will open to the public in 2016. While the work is being undertaken, a hoarding will be erected around the site to shield the building works and inspire the public. Your brief is to imagine a design for the hoarding, inform the public about the redevelopment and also reflect the local community and history of the cultural quarter.”

Christopher Algar of University of Lincoln won a Student of the Year award with his response, The Ribbon of the V&A

Tutor: Glen Robinson


This year’s other Student of the Year award went to the team behind BBC Suitcase in the Digital category which asked students “What does it mean to be ‘alive’ online? How might we turn otherwise static websites into pages that feel updated, dynamic and relevant?”

The winning team are BBC Suitcase Luke Patton, Malin Hassel, Callum Best, James Smith and Joshua Ogden of Arts University Bournemouth

Tutors: Sally Hope, Amanda Jackson


Here are the Yellow Pencil winners in the rest of the categories:


Ted Baker

Brief: Introduce Ted Baker to a country of your choice. When opening a new location in another country, it’s not easy for a brand like Ted to translate its unique cultural flavour. It’s your job to bring its British sense of humour and unique approach to fashion to another country – which country is up to you. Your campaign will need to activate potential shoppers to visit Ted Baker stores and Ted Baker online; interact with the brand; and most importantly to shop and share.

Yellow Pencil: This is Our Fault

Gustavo Crespo, Jara Dominguez.
Tutors: Juan Carlos Alonso, Curro de la Villa, Carlos Font
College: Miami Ad School, Madrid


Applied Graphics

Batiste dry shampoo

Brief: Create a trend-led graphic identity for a limited edition range of Batiste products. How can the graphic identity work harder to sell the varieties of Batiste in an instant, whilst also clearly demonstrating the full potential of the product?

Yellow Pencil: Invisible Crown

Morgan Swain.
Tutors: Lucy Blazey, Maria Fletcher
College: Norwich University of the Arts




Brief: Write a radio campaign that sells the power of radio as an attractive advertising medium. Show how well radio adverts can provoke an emotional reaction in their audience, whilst having significant impact as part of a campaign.

Yellow Pencil: Awkward

Charli Plant, Michael Venner.
Tutors: Chris Hill, Marc Lewis
College: School of Communication Arts 2.0



Yellow Pencil: BBC Mobius

James Greenaway, Max Seabrooke.
Tutor: Louise Prideaux
College: Ravensbourne


Digital Advertising


Brief: Digitally bring the Yamaha story to life. Create a campaign using digital media that generates global brand awareness for Yamaha’s full range of products.

Yellow Pencil: Lost & Sound

Creative Team: Filip Callas, Frida Thunholm, Anna Werkell. Support Team: Ebba Brasch, Frida Karlsson, Emelie Wiberg, Andreas Zannin.
Tutor: Charlotta Rydholm
College: Berghs School of Communication


Yellow Pencil: Yamaha Garage

Julia Artamonova, Kir Khachaturov, Sergey Pleshkov.
Tutor: Anton Yarusov
College: British Higher School of Art & Design


Yellow Pencil: Yamaha Sustainable Sound

Creative Team: Emelie Leijon, Pontus Levahn, Fredrick Lewandowski, Andreas Sandberg, Ebba Körlof Sundberg
Support Team: Peter Hammarberg, Johan Malmberg, Jacob Olofsson
Tutor: Charlotta Rydholm
College: Berghs School of Communication



Moving Image

Channel 4/MPC

Brief: Create a motion graphic ident for 4seven, Channel 4’s new to air channel.

Yellow Pencil: 4seven Loop

Liam Alexander Campbell, Matthew Hill
Tutor: Marion Morrison
College: Kingston University


Open Brief


Brief: Exploit a brand’s power to make the world a better place.

Yellow Pencil: The Simple Steps Campaign

Joshua Cunningham, Thomas Fenwick-Smith
Tutor: Marc Lewis
College: School of Communication Arts 2.0


Open Craft

It’s Nice That

Brief: Promote It’s Nice That to students.

Yellow Pencil: Screen Tour

Thomas Fitzmaurice
Tutor: Alexis Taylor
College: Coventry University

See it here



Packaging Design

L’Artisan Parfumeur supported by JKR

Brief: Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.

Yellow Pencil: Phrases de l’Amê

Creative Team: Erik Hellquist, Emelie Jinhee Johnsson, Claes Lovén, Carl-Johan Ostrom, Anna Turdell
Support Team: Caroline Ernsth, Carl Lundgren, Sara Rehioui
Tutor: Charlotta Rydholm
College: Berghs School of Communication


Dazed and Confused

Brief: Create a portrait of contemporary youth.

Yellow Pencil: Lev

Anastasia Korosteleva
Tutors: Dmitry Karpov, Tim Simmons
College: British Higher School of Art & Design


Yellow Pencil: Photobooth

Luke Evans
Tutor: Zelda Malan
College: Kingston University

Noticing that people in the Kingston Apple Store were taking pictures of themselves and uploading the images to Facebook, for this project Evans spent several months going into Apple Stores and scouring the computers on show for images left behind by customers in this way. He then either mailed the images to hilmself or took photos of the screen

Yellow Pencil: Martyn, Sean and Jacob

William Lakin
Tutor: Paul Duke
College: Middlesex University


Product Design


Brief: Take Oakley to the leadership position in everyday cycling performance by designing a range of products for cyclists and urban commuters.

Yellow Pencil: DENIM – Hidden Performance Cycling Jeans

Kehan Yu
Tutor: Charlotte Lo
College: Central Saint Martins College of Art and Design


Make Your Mark


Brief: Make your dream job a reality. Picture your dream employer. If you were given a ‘once in a lifetime’ chance to impress them, how would you do it?

Yellow Pencil: Popkinson’s Miniature Marvel

Leanne Watkinson
Tutor: Andy Edwards
College: Leeds Metropolitan University

Yellow Pencil: Designer with a Unique Perspective

Calum Middleton
Tutor: Kathryn Coates
College: Nottingham Trent University (NTU)


Yellow Pencil: Come Home Droga

Shannon Crowe, Luke Falkland-Brown, Jackson Harper, Millicent Malcolm
Tutor: Cangie Contessa
College: RMIT University


Yellow Pencil: Megabus Book

Callum Prior, Marc Rayson
Tutor: Keith Nevens
College: University of Sunderland


See more images from each project plus the other nominated work here

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