The winners of this year’s D&AD Student Awards were announced last night. Here’s our pick…
We loved this couch for couch potatoes by Charlotte Kingsnorth of Buckinghamshire New University which took First in the Furniture Design category. The brief, from Vitra, asked for “a sofa inspired by the new Vitra Edition collection that is unencumbered by commercial constraints and pushes the boundaries of innovative furniture design”.
Kingsnorth says she was inspired by media coverage of obesity and Jenny Saville’s paintings to create One – “a sofa that has been devoured by its obese occupier”. “The flesh has spilled and encased the sofa… until the two have married into a new grotesque form,” she explains.
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Reinald Chee Weng Pin and Jason Feng Jiesheng from Temasek School of Design in Singapore were awarded ‘Student of the Year’ for their response to an MTV brief asking students to “to promote the brand as if it were a virus”.
Magnus Pettersen from Central Saint Martins took first in a brief set by the Design Council that asked students to “create a product, service or communication piece designed to specifically reduce crime”. The Blabr_ stand acts as both bike rack and meeting point, so that people gathering there also keep an eye on the bikes, thus deterring thieves.
Vanessa Norwood and Pat Butler of East Lancashire Institute of Higher Education won First place in the photography category where the Alzheimer’s Society asked entrants to “use the power of photography to communicate the many facets of dementia.”
Illustrator Paul Davis asked students to “Produce an illustrated book about yourself or someone else (but only if you think you’re far too uninteresting as a subject).” Jaki Jo Hannan from University College for the Creative Arts at Epsom took First with this – we’re not sure if this her…
Sara Passerini, Daniela De Seta, David Picciarelli, Ghita Azdour, Chiara Monticelli from the Italian Accademia di Comunicazione won first in an ad category in which This Is Real Art asked them to “Through poster advertising encourage the public to discover opera and ballet at the Royal Opera House.” A sensor detects when someone walks by and the ad then pirouettes like a dancer.
Details of all the winners can be found at the D&AD website here