Dandelion – Sennep/Yoke – 6.098

In Transvision, Sennap was allocated a space in the V&A’s Fashion Room, which covers four centuries of European dress. Inspired by the delicate, floral fabrics displayed in the glass cabinets, Sennap modified a hairdryer that visitors could use to interact with a projection of a dandelion.

By directing the hairdryer at the projection, they created the illusion of blowing air on the dandelion which caused its seeds to fly across the museum wall, reflecting in the glass cabinets and layering the digital image onto the dresses.

Following the piece’s initial success at the V&A, the Dandelion installation was featured in exhibitions in New York and Denmark, and last year returned to the V&A in an entirely new version (created in collaboration with interaction design group Yoke), shown here.

This Time, Dandelion appeared in Decode: Digital Design Sensations, which showcased new developments in digitaland interactive design. The updated version is in 3D, and allows the user to interact with both the image of the dandelion and also the installation’s soundscape via the hairdryer.

 

Credits

Matt Rice (Concept/Art Direction), Lars Jessen (Lead Programmer), Jakob Mandøe (Sound Design), Tony Mayor (3D Design), Steffen Winther (Hardware), Jesper Harding (Programmer), Peter Dahl Ejby Jensen (Shader Programmer)

 

You can download the full version of the Creative Review Annual 2010 for the iPhone from the App Store.


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