Danish Women’s Society joins forces with YouPorn for ad campaign

It might seem like an unlikely pairing but a clever collaboration between The Danish Women’s Society and YouPorn has already been hugely successful in raising awareness around revenge porn.

Danish Women's Society YouPorn

The campaign, titled #AskFirst, centres around a film, which was hosted on user-generated porn site YouPorn as well as on YouTube, titled ‘Ex-girlfriend doesn’t know that I shared this!’

The film, shown below, initially plays out with an exchange between a woman and her boyfriend, which shows her being persuaded to remove her clothes for the camera, which eventually she starts doing. At this stage however, events take an unexpected turn.

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week