The campaign, titled #AskFirst, centres around a film, which was hosted on user-generated porn site YouPorn as well as on YouTube, titled ‘Ex-girlfriend doesn’t know that I shared this!’
The film, shown below, initially plays out with an exchange between a woman and her boyfriend, which shows her being persuaded to remove her clothes for the camera, which eventually she starts doing. At this stage however, events take an unexpected turn.
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