The Data Dollar Store by Radley Yeldar

This project was selected in the Design – Installations & Exhibitions category in The Annual 2018, CR’s award scheme that celebrates the best in commercial creativity

Facing low UK brand awareness, internet security firm Kaspersky Lab wanted to engage 21 to 35-year-old Londoners, generate positive news around the brand, and make the most of a limited budget, Radley Yeldar say.