Data Driven
Increased access to personal data has enabled brands to communicate more effectively with their audiences. R/GA’s Chloe Gottlieb looks at how this information is now being used to motivate consumers to change lifestyles
Increased access to personal data has enabled brands to communicate more effectively with their audiences. R/GA’s Chloe Gottlieb looks at how this information is now being used to motivate consumers to change lifestyles