Daydreams at M&C

The normally pristine white atrium at ad agency M&C Saatchi has been transformed into a showcase of the multifarious talents of creative collective Daydream Network…

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The normally pristine white atrium at ad agency M&C Saatchi has been transformed into a showcase of the multifarious talents of creative collective Daydream Network

Last night saw the opening of an exhibition which will run at the agency until 23 July. This is the second time that M&C’s executive creative director Graham Fink has invited the Network into the agency. As before walls, pillars and even the reception desk were all decorated by some of the many individuals and collectives that the Network brings together.

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On display is a mix of graffiti (which visitors are encouraged to add to) illustration and photography either applied direct to the surfaces of the building, or on prints and lightboxes.

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The show also marked the launch of DD04; the fourth edition of Dream Network’s “independent creative directory” which is distributed to media and creative agencies. M&C Saatchi is at Golden Square, London W1. If you are interested in buying any of the artworks on show, contact saatchi@daydreamnetwork.com

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