DDB Chicago gives Skittles a pet cloud

Skittles continues its reputation for having the quirkiest advertising in town with this latest trio of spots, which introduce Freddie, a pet cloud…

Skittles continues its reputation for having the quirkiest advertising in town with this latest trio of spots, which introduce Freddie, a pet cloud…

The ads, from DDB Chicago, are directed by Chris Palmer and see Freddie and his owner in various situations, including a visit to the vets, and a trip to the groomers. The spots continue the oddball heritage built up for the sweet brand by TBWA Chiat Day which included hits such as Trade and Touch, and spawned many imitators. While these new ads may not quite have the genius touch of those early days (perhaps because the whole quirky sweet brand thing now seems a bit tired?), they are still a lot of fun. Watch them below:

Credits:
Agency: DDB Chicago
ECD: Mark Gross
Creative directors: Wayne Robinson, Matt Collier
Director: Chris Palmer
Production company: Gorgeous
Post: The Mill
Edit: Whitehouse Post
Editor: John Smith

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