The best work from December includes independent arts magazine Elephant, Nike’s training club app, Nokia’s Poodle Loop and Three Drunk Monkey’s guide dog interview ad.

Guide Dogs NSWACT: Interview ad – Three Drunk Monkeys – 7.057
Human candidates are interviewed as if applying for the job of guide dog: a job for which training takes ten years, you must resist all temptation and the only reward is love.

Nike Training Club – AKQA – 6.0101
Personal trainer app to “empower women to take control of their bodies and lives and make themselves whatever they want to be”.

Elephant magazine – Studio8 Design – 11.07
Design and art direction of independent arts magazine.

Pepsi Bottle School – BBDO Guerrero – 12.041
A school in The Philippines built from recycled plastic bottles, made in collaboration with the My Shelter Foundation helps tackle a shortage of classrooms.

Johnnie Walker Directors Blend – Lewis Moberly – 16.012
Special edition versions of the famous whisky with screenprinted labels.

Stranger Christmas Bottle Number 12 Absinthe – Stranger & Stranger – 4.08
Self-promotional gift

Macmillan: Infi-Knit – LBi – 18.06
Woolly petition against fuel poverty for Macmillan Cancer Support. The public was invited to “tell our Knit-Bot machine what makes you feel warm and it’ll add your bit to our woolly scarf petition. We’ll present the scarf to the government so they can’t ignore our campaign against fuel poverty”.

Yahoo! Bus Stop Derby – Goodby Silverstein and Partners – 6.0108
Bus stops were turned into social gaming hubs where commuters played games against people at other bus stops in real time.

Nokia: Poodle Loop – Wieden + Kennedy – 9.014
With Nokia’s Loop app, you can make music with any­thing, anywhere, anytime you like. To prove it, W+K asked Warrior One to create a track in a poodle parlour in Shanghai. The film follows the transformation of three scruffy young poodles into bouncing, brightly coloured master­pieces. The track was recorded on a Nokia N8 phone using the Loop app.

Converse: The sampler – R/GA – 6.0118
Augmented reality app that lets users try on Converse trainers virtually.


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