Deliveroo Rebrand by DesignStudio

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Samsung: Hū – Spectrum of Being by R/GA

CATEGORY: DIGITAL (Experiential) Entrant: R/GA The Pro Mode camera on the Samsung Galaxy S7 supposedly rivals high end DSLR cameras in quality. To convey this, R/GA partnered with photographer Carlos Serrao to create an immersive photographic experience that turned people’s movements into works of abstract art. Located at Samsung’s flagship space in New York’s Meatpacking District, […]

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BEST IN BOOK – Integrated campaigns Entrant: RBK  Prompted by concerns over the effects of climate change on the Baltic Sea, the Finnish Bank of Åland helps its customers track the environmental impact of their credit card purchases. Created by the Finnish commercial banking group Bank of Åland (which operates on the island of Åland as […]

Nike Football Pro Genius by AKQA

CATEGORY: DIGITAL (APPS) Entrant: AKQA Nike Football Pro Genius is billed as ‘the world’s first mental training service for footballers’. It is a suite of football-specific, mobile-centric brain training tools and techniques which replicates the type of mental training used by professional players. Working with players and sports psychologists, AKQA developed six interactive tools: 1. […]

The Storm by Ithaca Visual

CATEGORY: DIGITAL (EXPERIENTIAL) Entrant: Ithaca Visual The Storm is an audio visual light installation exploring LED light diffusion and elemental shapes and soundscapes. It featured at the 2016 LightPool Festival, part of Blackpool Illuminations, but originally launched in the old police cells underneath Brighton Town Hall as part of a pop-up art exhibition. Its designers, Ithaca, […]

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