Dentsu/Simone Inc.: Uniqlo Try website

Dentsu and Simone Inc. in Japan have created this latest nifty website for clothing brand, Uniqlo

The Try website aims to allow Uniqlo customers to express opinions on individual products. For now the only piece of clothing under discussion is a new bra top, but the site contains a total of 343 users commenting on the item, arguably giving more information than you might ever need.

As we’ve come to expect from Uniqlo, the site is beautifully designed, and fun can be had in clicking the screen to make the boxes of people swirl around in pretty geometric patterns. By clicking on a particular person, a video appears of them making a statement on the product, alongside various stats on the person, including age, height, bra size, and, slightly bizarrely, blood type.

Ad agency: Dentsu Inc. 
Creative agency: Simone Inc.

More from CR

Lean Mean Winning Machine

From Lean Mean Fighting Machine’s Virgin Bets campaign, one of several that won awards at Cannes this year, making Lean Mean Interactive Agency of the Year. See the work here
London’s Lean Mean Fighting Machine won Best Interactive Agency at Cannes this year. We talk to Lean Mean’s Dave Bedwood about the agency and its future plans

Planet Tozer: How He Did It

An old coat hanger bent into a wire loop and a good recipe for bubble mixture – some of the hi-tec essentials for producing great images
Our recent post on photographer Jason Tozer’s images of bubbles prompted a fair few calls of “how did he do that?” Well, we were in his studio on the day of the shoot and can reveal all here…

D&AD Student Awards

The winners of this year’s D&AD Student Awards were announced last night. Here’s our pick…

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London