Designer vs Developer #3: How the language of print is limiting design for the web

Designing ‘pages’, ‘articles’ and worrying about what sits ‘below the fold’: most of the language we use to describe content on the web is derived from print. Would new terminology help free us to exploit the web’s full potential? asks Google Design Advocate Mustafa Kurtuldu in the third episode of his YouTube and podcast series aimed at improving understanding between designers and developers

Designer vs Developer by Google Design Advocate Mustafa Kurtuldu is a series of videos aimed at improving understanding foster greater understanding between the two camps. Each video, in which Kurtuldu has a conversation with a different industry expert, is accompanied by an essay (below) which delves deeper into the topic discussed.

“If I had asked people what they wanted, they would have said faster horses”. This quote is often attributed to Henry Ford. Even though there is no evidence to prove he actually said this, the quote has become a mantra in some design circles to mean: don’t ask the users what they think, and if they articulate what they want, simply ignore them. For me, this assumes that designers have some innate knowledge of everything and that the average person is ‘stupid’.

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex