‘Despicable’ and ‘obscene’: Wolff and Olins on branding

This year’s Kyoorius Designyatra conference in Mumbai re-united Michael Wolff and Wally Olins on stage in a session that pulled few punches when it came to their thoughts on modern-day brand consultancies

This year’s Kyoorius Designyatra conference in Mumbai re-united Michael Wolff and Wally Olins on stage in a session that pulled few punches when it came to their thoughts on modern-day brand consultancies

The session at Designyatra was chaired by CR editor, Patrick Burgoyne. “Some of the quality of work and the quality of thinking that some of the major design consultancies charge people a lot of money for is obscene and absurd,” says Wolff in this extract in which the pair are asked what they think of hostile media attitudes towards branding and how design consultancies should defend themselves.

In this extract, the pair discuss their impact on both branding and anti-branding, during which Olins characterises the larger design consultancies as “machines devised to produce mediocre rubbish” and calls some of their actions “despicable”

While in this one they talk about what led them to split up

And in this more lighthearted session they talk about what drove them mad about each other

All the videos can be seen over on CRTV

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