DFS in good ad shock

Furniture brand DFS has a long-established track record for making shouty ads featuring perky families bouncing on its products, so this 90-second spot for the company comes as something of a surprise. Shot by Outsider’s Owen Harris, it tells the story of an arduous but ordinary day in the life of a small boy…

Furniture brand DFS has a long-established track record for making shouty ads featuring perky families bouncing on its products, so this 90-second spot for the company comes as something of a surprise. Shot by Outsider’s Owen Harris, it tells the story of an arduous but ordinary day in the life of a small boy…

The spot was created by Krow, which was awarded the DFS account in November last year. It aims to promote the brand’s handmade-to-order products, and marks a clear new direction in its advertising style. Let’s hope it’s one it sticks with.

Credits:
Agency: Krow
Creatives: Nick Hastings, Jon Mitchell
Director: Owen Harris
Production company: Outsider
Post-production: The Mill

 

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