Diversity in UK advertising: improving, but slowly

The IPA’s annual Diversity Survey reveals an improving picture in the UK’s ad agencies, but there is still much to do before the industry reaches the targets it has set itself

In 2016, the IPA set targets for the UK ad industry to achieve by 2020. Specifically, it asked that senior positions should be 40% female and 15% BAME by that date. The IPA’s new Diversity Survey reveals that, at present, just 31% of people in senior positions within all agencies are female and only 4.7% of senior people are from the BAME community.