DixonBaxi and Pentagram rebrand Eurosport

Eurosport has launched a new visual identity – the first major overhaul of its image in 26 years – designed by Pentagram and DixonBaxi. In this extract from our December issue, Aporva Baxi, Pentagram’s Angus Hyland and brand and creative consultant Federico Gaggio explain the thinking behind the broadcaster’s new look…

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester