DixonBaxi and Pentagram rebrand Eurosport

Eurosport has launched a new visual identity – the first major overhaul of its image in 26 years – designed by Pentagram and DixonBaxi. In this extract from our December issue, Aporva Baxi, Pentagram’s Angus Hyland and brand and creative consultant Federico Gaggio explain the thinking behind the broadcaster’s new look…

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week