Knowledge & Learning is actually a forthcoming website that the BBC is currently working on. The idea is that it will be full of content created specially by a dedicated editorial team that will range from various learning formats such as revision guides for students and BBC programme clips that can be used by teachers in classrooms – through to topical features around arts, food, science, history and health. Whatever the subject or format, the idea is that all of its content is “optimised for learning”.
The DNA video (below) by Territory is a great example of how the BBC are creating and commissioning new content specially geared towards making the digestion of complicated information that much easier.
“It was evident to me from the start that we needed to find a graphic style that would communicate the beauty and intricate function of DNA,” says Territory’s William Samuel who directed the film, “so we came up with a simple geometric look that focused on form, movement and colour.”
“I also wanted to create some nostalgia, taking the audience back to the days of textbook diagrams and old science documentaries such as Carl Sagan’s Cosmos and Charles and Ray Eames’ 1977 Powers of Ten film which was distributed by IBM,” he explains of the graphic approach.
“Our aim was to combine all this whilst maintaining a consistent flow to the animation, keeping the double helix theme at its centre throughout,” adds Samuel.
See more of Territory’s work at territorystudio.com.
Client BBC Knowledge
Studio Territory Studio
Creative director David Sheldon-hicks
Art director William Samuel
Producer Sam Hart
Writer Andrew S Walsh
Scientist Dr Mathew Adams
Voice director Andy S Walsh
VO actor Simon Poland
Animation director William Samuel
Animation Alasdair Wilson, David Penn, Marti Romances, William Samuel
Sound track and mix Room 24
CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.
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