RBK: Doconomy, DO Black
Honourable Mention: Digital, Connected Products
DO Black, created by Swedish fintech company Doconomy, is the first credit card to come with a carbon emissions limit. The card aims to help users gain awareness of their carbon emissions and provide a tool for everyday climate action. It uses real-time data to alert users when they are ‘overspending’ on carbon consumption.
Since its launch, 9,000 Swedes have registered for a DO Black card. Mastercard has announced a substantial investment in Doconomy, enabling rapid scale-up and reach.
Lead Agency: RBK Communication
Tech Development: Making Waves
Media: H+K Strategies Stockholm
Backend: Crosskey
Banking Service: Ålandsbanken
Payment Tech: Mastercard
Impact Calculations: S&P Global