Dog-grooming range Wildwash has launched its first advertising campaign, a print campaign featuring men perfectly styled as dogs. Bow-wow.
The campaign is by BETC London, who first got to know Wildwash co-owner Andrew Cooper when he starred as a hunky gardener in this Diet Coke ad created by the agency. No stranger to modelling then, Cooper embraced the agency’s suggestion to advertise Wildwash with men groomed to look like a shitzu, a poodle and an old english sheepdog, the link being that the all-natural products are as good as those that humans would use. The photographs were taken by fashion and celebrity photographer Simon Harris and styled by Sally O’Neill.
Agency: BETC London
ECD: Neil Dawson
Creatives: Sigi Egedal and Oli Rimoldi
Head of copy: Clive Pickering
Designer: Louise Sloper
Photographer: Simon Harris
Stylist: Sally O’Neill