Revolver/Will O’Rourke: Dollar Shave Club, Manifique

Honourable Mention: Advertising, Social

In this highly entertaining spot for Dollar Shave Club, the shaving brand decided to shine an ironic spotlight on men’s body image, specifically the ‘dad bod’.

Created for Father’s Day, the ad features a number of men – who were all discovered through street casting – shown scantily clad in boxers or towels and strutting their stuff along to the ad’s soundtrack, a song titled ‘Manifique’. The spot then ends with the line: ‘Whatever your bod, welcome to the club.’

Client & Agency: Dollar Shave Club
CEO: Michael Dubin
ECDs, Vice Presidents of Creative: Matt Knapp, Alec Brownstein
Senior Creative Director: Matt Orser
Senior Director, Programme Management Office: Carly Jansen
Senior Manager, Creative Services: Terry Soltani
Vice President, Brand Communications: Raechelle Hoki
Vice President, Consumer and Corporate Communications: Kristina Cole
Production Company: Revolver/Will O’Rourke & Biscuit Filmworks
Director: The Glue Society
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Executive Producer & Producer: Jasmin Helliar
Producer: Isabella Vitelli
Freelance Producer: Alexandra Taussig
DOP: Russell Boyd
Colourist: Andy Clarkson
Flame: Viv Baker
Post Production: The Glue Society Studios
Editor: The Glue Society Studios
Audio Post Studio: Otis Studios
Audio Engineer: Lukas Farry
Music Supervison: Level Two Music


Milton Keynes