Don’t Forget Your Inner Child

Abbot Mead Vickers.BBDO has created three new print ads for the V&A’s Museum of Childhood which continue in the illustrated style the agency established last year with a series of ads that went on to be included in this year’s CR Annual…

Abbot Mead Vickers.BBDO has created three new print ads for the V&A’s Museum of Childhood which continue in the illustrated style the agency established last year with a series of ads that went on to be included in this year’s CR Annual

As with the last batch of print ads, the new ones have been designed to appeal to young children and also their parents. And once again, the ads were created by copywriter Mike Nicholson and art director Paul Pateman, with Pateman himself working as illustrator on the three different executions, Inner Child (above), Play (below) and also Toys (shown, bottom).


Here at CR, we’re big fans of this campaign although the above poster, entitled Toys, could well be our favourite. Toys from yesteryear form the type and spotting some childhood favourites is, frankly, a joy. There’s Meccano, Rubik’s Cube, Scalextric, Pacman, Lego, Donkey Kong, Kerplunk, Buck-a-Roo and Etch-a-Sketch – to name but a few…

More from CR

Food for thoughts

Next time you’re preparing for that killer pitch, you might do well to lay off the biscuits and bring along a nice plate of chicken to the brainstorming session instead…

Royal Stitch Up

Cliff, Brian May, that kid that won Britain’s Got Talent, step aside. The real star of this year’s Royal Variety Performance is a piece of graphic design…

Very Elle, Very Cool

Non-Format give French bi-annual fashion magazine Very Elle a bold new look

Spot The Art Reference

Pentagram partner Angus Hyland has designed this canvas tote bag for art supply shop Cass Art. So, here’s a little Christmas quiz: how many of the well-known silhouetted art works can you name?

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London