Don’t taste the rainbow, donate it to Pride instead

Skittles has once again gone rainbow-free to celebrate Pride, turning its branding black and white to raise money for LGBT+ helpline Switchboard

Shoppers picking up packs of Skittles might be surprised to find they’ve embraced a new monochromatic palette, with everything from the bags to the sweets devoid of colour. It’s part of a campaign orchestrated by adam&eveDDB, which will see the brand ditch their trademark rainbow logo to support the LGBT+ community in the run-up to the London Pride parade.

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