Tourism Ireland: Doors of Thrones by Publicis London

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Åland Index Initiative by RBK

BEST IN BOOK – Integrated campaigns Entrant: RBK  Prompted by concerns over the effects of climate change on the Baltic Sea, the Finnish Bank of Åland helps its customers track the environmental impact of their credit card purchases. Created by the Finnish commercial banking group Bank of Åland (which operates on the island of Åland as […]

Nike Football Pro Genius by AKQA

CATEGORY: DIGITAL (APPS) Entrant: AKQA Nike Football Pro Genius is billed as ‘the world’s first mental training service for footballers’. It is a suite of football-specific, mobile-centric brain training tools and techniques which replicates the type of mental training used by professional players. Working with players and sports psychologists, AKQA developed six interactive tools: 1. […]

Channel 4: Born Risky by 4 Creative

CATEGORY: ADVERTISING (Branded content) Entrant: 4Creative This campaign for Channel 4’s Born Risky positioning was inspired by Grayson Perry’s first foray into cross-dressing. “It struck us that, for many trans people, being themselves is the greatest risk they’ll ever take,” agency 4Creative say. “We wanted to celebrate and support these people, and get their voices […]

Hawksmoor: Clerk of the Works by Here Design

CATEGORY: DESIGN (Packaging)  Entrant: Here Design Here Design took three of architect Nicholas Hawksmoor’s greatest buildings as the starting point for the packaging of this 16 year-old single malt whisky: the Mausoleum in Castle Howard Gardens, St Paul’s Cathedral and Christ Church, Spitalfields. Here’s designs for the label evoke and replicate architectural blueprints of the […]

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