Apple have been releasing a flurry of new films of late, created by a series of great directors. Last year, Michel Gondry showed us the capabilities of the iPhone’s camera by shooting a typical quirky and whimsical short filmed entirely using an iPhone 7 Plus.
And this year, we’ve already had Spike Jonze and FKA Twigs team up to promote the Apple HomePod device in a charming, dance-tastic film. Now, in quick succession, the brand has released two films emphasising different aspects of the iPhone X: the ability to unlock your phone with a look, and to pay for items with a glance.
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