Dougal Wilson

Dougal Wilson on working with kids

Working with kids can be notoriously tricky. But they can also be filmmaking gold. As part of our film week, to tie in with the Baftas, we talk to advertising director Dougal Wilson about the tricks he uses to get great performances out of children.

Never work with children and animals. So goes the old adage: yet, in advertising, a charming performance from a kid can provide a magic formula for success. Just ask John Lewis.

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SENIOR DESIGNER

Central London