Droga5 enlists 25 artists and photographers for Coal Drops Yard campaign

Launching the new King’s Cross retail development, designed by Heatherwick Studio, Droga5’s visual identity and ad campaign plays on the idea of being ‘all consumed’

Opening on October 26, Coal Drops Yard in London’s King’s Cross has transformed two Victorian-era railway goods depots (where coal was ‘dropped’ by trains coming from the north for distribution in the city) into an area of 50 shops, restaurants and cafés. (See here for our interview with Heatherwick Studio about the project from our October/November Place issue).

Droga5 London has created a visual identity and ad campaign for the development which references its architectural features. The font used (from Colophon Foundry) also mirrors the shapes of the architecture, with the curves of the lettering matching the arches of the buildings.

The campaign tagline ‘all consumed’ aims to echo the wide range of experiences available at Coal Drops Yard, including its eclectic mix of shopping and public event spaces which differentiate it from other shopping areas.

“Coal Drops Yard houses a range of experiences within the arches of this unique site,” says Chris Chapman, Head of Art at Droga5 London. “We hope our work reflects this — and the vibrant diversity of King’s Cross.”

Among the 25 photographers, illustrators and artists whose work features in the campaign are Martin Parr and graduates of Central Saint Martins, whose Granary Square building is adjacent to Coal Drops Yard.

Credits:
CCO: David Kolbusz
Head of Art: Chris Chapman
Designers: Tom Mattison, Matteo Alabiso
Typeface: Colophon Foundry
Participating artists:
Rosie Matheson – Photographer
Flora Maclean – Photographer
Straton Heron – Photographer
Catherine Losing – Photographer
Aleksandra Kingo – Photographer
Maisie Cousins – Photographer
Martin Parr – Photographer
Jay Cover – Illustrator
Jack Sachs – Illustrator
Alva Skog – Illustrator
Nicolas Burrows – Illustrator
ManvsMachine – Visual Artist
Anton Hjertstedt – Visual Artist
Kyle Platts – Illustrator
Lucy Kirk – Illustrator
Charlotte Trounce – Illustrator
Sophy Hollington – Illustrator
Zoë More O’Ferrall – Illustrator
William Luz – Illustrator
Dan Woodger  – Illustrator
Iwona Pinkowicz – Photographer
John Sturrock – Photographer
Anastasia Chebotareva – Central Saint Martins
Charlotte Chowdhury – Central Saint Martins
Harim Harz Park – Central Saint Martins

Read all about the design of Coal Drops Yard in our interview with Heatherwick Studio’s Project Leader Tamsin Green featured in the October/November issue of CR. Subscribe or buy direct from us

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire