Drop Cloth and Mouse’s Back: Farrow & Ball paints may have ridiculous names, but is it good branding?

Verbal branding expert Chris West examines the ‘magic’ of Farrow and Ball’s naming strategy and what it means for the aspirant middle-classes

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week