Drop Cloth and Mouse’s Back: Farrow & Ball paints may have ridiculous names, but is it good branding?

Verbal branding expert Chris West examines the ‘magic’ of Farrow and Ball’s naming strategy and what it means for the aspirant middle-classes

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester