Dry The River 3D fly posters

Yes, these posters by FOAM/Sony Music Creative for new band Dry The River really do feature a three-dimensional paper horse galloping forth. Click to see more pics and a making-of film.

Yes, these posters for new band Dry The River really do feature a three-dimensional paper horse galloping forth. Created by FOAM / Sony Music Creative with no small amount of input from current intern Xavier Barrade (whose Epic Exquisite Corpse site went live last week) the posters went up around London this week. Click through to see more photos and a making-of film…

“The project came about after we introduced Xavier to a new band signed to RCA called Dry The River,” explains FOAM’s Phil Clandillon. “It turned out they really liked the paper-craft work he’d done as part of his fictional contemporary art exhibition, Retrospective. We thought it would be interesting to make 3D posters, and we set him the extra challenge of making them huge. He ended up creating these rather marvelous three-dimensional paper-craft horses at B0 size.

“The flat, poster component was screen printed by Bob Eight Pop in East London,” Clandillon continues, “and the paper horse structures were designed in 3D using Google Sketch Up, before being printed out in their component parts and hand-assembled. Each horse structure took around 35 hours to complete.”


Agency FOAM / Sony Music Creative
Creative directors Phil Clandillon & Steve Milbourne
Creative Xavier Barrade
Producer Simon Poon Tip
Director Ricky Stanton
Screenprinting Bob Eight Pop



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