Dubai appears as an uber-glamorous backdrop in this series of ads aiming to promote the many sides of tourism in the country. All aspects of Dubai’s charms are shown in the films, which use different movie genres to emphasise the various opportunities and adventures it offers.

Created by Mother London and shot by movie director Craig Gillespie, the Hollywood factor is ramped up by the addition of stars Jessica Alba and Zac Efron, who appear as bickering spies in one film and star-crossed lovers in another. The films are stylish and humorous, enticing viewers to an online hub where they could find out more about tourism in Dubai.

Agency: Mother
Creative Directors: Craig Ainsley, Dayoung Yun
Creatives: Marcelo Duarte, Georgina Brisby, Phil Sinclair, Emma Penz
Business Lead: Ben Caulfield
Mother: Kate Gibson
Production Director: Bryony Dellow
Producers: Sam Rendle-Short, Bertie Gulliver, Oli Kozlik, Nic Akinnibosun, Georgia Lawson
Digital Strategy Director: Vairi Maclennon
Strategy Director: Hannah Mackenzie
Strategists: Mel Eccersley, Danielle Bedin
Designers: Mike Mercer Brown, Teresa Gonsalves, Charlotte Wicken
Retouching: Warren Keeys, Danny Fisher
Production Company:
MJZ Director: Craig Gillespie
Director Of Photography: Nicolas Karakatsanis
Overseas Production Company: Stoked
Edit House: Exile
Post House: Electric Theatre Collective
 Sound: 750mph
Music Company: Duotone Audio Group
Composer: Peter Nashel