The three 10-second animations include a super magnified shot of a rusting metallic cube that looks at first like an eroding landscape; a mantis that turns into a plant before morphing back into a beetle and an unidentified creature with tentacles that hatches from an egg. Each video ends with the Science logo and the tagline ‘Question Everything’.
Part of the Discovery Channel group, Science was launched in 1996 and targets adult men with an interest in technology, science and how things work. Its lead shows include Killer Robots, How It’s Made and Monster Bug Wars.
Based in Barcelona, Dvein specialises in art direction for live action and animation projects and has worked on idents for National Geographic, SyFy and MTV as well as music videos, title sequences for feature films and TV ads featuring giant termites and cockroaches for pest control company Terminix.
The studio was approached by Science late last year and worked on the idents for around four months before launching them in May.
“The idea was to explore topics such as biology, insects, technology, the strange and the odd, and show Science as the home of smart science in a dramatic, surprising and funny way,” says Dvein producer Marga Sarda.
“Our aim was to combine storytelling with something visually interesting and intriguing and of course, it had to relate to science somehow – from nature to technology, geology and physics,” she adds.
“We started by showing a few proposals to the in-house creative team and worked together on a concept for each ident until we reached a point where everyone was happy. Some of the final ones look a lot like the first proposals but others have come a long way from the original ideas,” says Sarda.
The end result is an entertaining set of animations from a studio that’s well versed in creating odd, lovable and occasionally gruesome creatures.
Creative Director: Tom King
Production Company: Blacklist
Direction & Art Direction: Dvein
Sound Design: Antfood
Producers: Marga Sarda, Alexander Unick
Executive Producer: Adina Sales
Pink Floyd fans may recognise the cover of our June issue. It’s the original marked-up artwork for Dark Side of the Moon: one of a number of treasures from the archive of design studio Hipgnosis featured in the issue, along with an interview with Aubrey Powell, co-founder of Hipgnosis with the late, great Storm Thorgerson. Elsewhere in the issue we take a first look at The Purple Book: Symbolism and Sensuality in Contemporary Illustration, hear from the curators of a fascinating new V&A show conceived as a ‘walk-in book’ plus we have all the regular debate and analysis on the world of visual communications.
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