Ollie Olanipekun and Toby Evans founded Superimpose in 2014. Frustrated with the set up at larger agencies – where they felt creative output was dictated by the skills available in-house – the pair set out to create an alternative model: one that wasn’t limited to a particular format or medium, but could call on a global network of young creative talent to produce anything from events to brand identities, installations and digital experiences.
It was a big ambition for two creatives in their 20s. But it seems to have worked out well: in the past 12 months, Superimpose has created campaigns for adidas’s much-hyped collaborations with Stormzy and Transport for London, immersive installations for Childish Gambino’s Pharos festival and digital experiences for Burberry and Zalando, as well as an ‘anti-corporate’ identity for adidas’s Los Angeles basketball pop-up, 747 Warehouse Street.
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