When creating the poster ads for its new series Educating Yorkshire, Channel 4’s in-house agency 4Creative turned to the pupils featured in the programme for help…
Educating Yorkshire, which starts this Thursday on Channel 4, follows the award-winning documentary series Educating Essex. The series will again explore life in a school, but this time is travelling up north, to Thornhill Community Academy near Dewsbury. To help market the show, 4Creative approached the children that will star in it, asking them to create the ads.
The kids rose to the challenge, producing over 100 drawings and paintings. A selection were then chosen to be featured on posters – shown below are four of them. As you might imagine, both headteacher Jonny Mitchell and previous series Educating Essex come in for some gentle ribbing on the ads…
There is also an online gallery on the Channel 4 website where more of the drawings can be viewed. Find it here.
Creative directors: Chris Bovill, John Allison
Creatives: Pablo Gonzalez de la Pena, Molly Manners, Emily Grover