Electrifying Formula-E brand identity by Prophet

This project was selected in the Design – Brand Identity category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

Electric-powered motor racing Formula-E had been struggling to gain ground on its more longstanding competitor Formula 1. In research, Formula E’s eco credentials were apparently not proving to be a draw for motorsport enthusiasts.

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester