The Élysée Palace, the official residence of the French President, recently unveiled its new identity. Clearly in the spirit of good Anglo-Franco relations, it was actually designed by a UK firm, Brighton’s Red Design…
The studio chose Didot as the typeface for the identity, as a reference the heritage of the Élysée Palace and its presidency.
Based on a collection of related faces developed between 1784 and 1811, Didot evokes the age of Enlightenment. Printer and type designer Firmin Didot is also believed to have first established the use of the “Modern” classification of type.
“Using the typeface in a modern way, by combining it with a newly drawn crest, we’ve given the whole logo a modern edge and lift, whilst ensuring it retains its authoritative and well established voice,” Red explain.
The studio say the identity has been designed to be used across a range of different media, in particular highlighting the role that the new-look elysee.fr site now plays.
“To ensure the logo’s success across such varied media,” say Red, “we created a family of logos that can be used in a variety of situations, ensuring a powerful presence and a consistent identity.”
More of Red’s work is at red-design.co.uk.