Finding out what other people think – does empathy help consumers or businesses?

Designers often go to great lengths to walk a mile in the shoes of their consumers – but despite what many companies would have you believe, writes Lilly Smith, the goal isn’t always to create a better product. Can business and compassion ever work together?

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week