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The CR Photography Annual 2014: The Beautiful Meme’s surreal and dreamlike rebranding of the English National Ballet as chosen by Alan Wilson, AMV.BBDO

Welcome to the 2014 Creative Review Photography Annual, our showcase of the finest commercial photography of the past year. We’ve made some changes this year with new categories, a jury system replacing our old one-judge-one-category model and recognition for both the commissioners and creators of images.

We have also changed the system for selecting our Best in Books – those projects deemed to be particularly outstanding. This year, each judge has chosen one project to be their Best in Book: find out why they made their choice on the following pages. I’d like to thank all our judges (listed below) for making the selection of this year’s work such a rigorous and enjoyable process. All the winning work was celebrated at our launch party featuring exhibition prints provided by the hub, a new service by pro photo lab theprintspace. Thanks to our sponsors Precision Printing and to BMA Models for their generous support. Congratulations to all our winners and thanks to all of those who entered.

Patrick Burgoyne
Editor, Creative Review


First up, is our selection The Beautiful Meme’s surreal and dreamlike rebranding of the English National Ballet as chosen by Alan Wilson, AMV.BBDO

 

We saw a lot of great work when judging, but these jumped from the pile. I remembered seeing this series for the English National Ballet one morning on the escalators on the Underground. And let’s face it, there’s not much you remember before that first coffee on your way in to work.

Surreal, dream-like lighting; confident compositions; contemporary ballet dressed head-to-toe in Vivienne Westwood. Some people think ballet is old-fashioned, but they might reappraise that opinion after seeing these.

And, I think, that’s entirely the point. Great photography has power. And this campaign has it by the bucketful. Bravi.

 

This year’s judges were, Jessica Crombie, Head of Visual Creative, Save the Children; Sarah Douglas, Creative Director, Wallpaper*; Gemma Fletcher, Senior Art Director, Getty Images; James Fairbank, Head of Brand and Central Marketing, Rapha; Daniel Moorey, Head of Print, Adam&EveDDB; Sarah Thomson, Head of Art Production, Fallon London; Alan Wilson, Senior Art Director, AMV.BBDO

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