Last year saw Adidas take on the ‘haters’ on social media in a spot starring, amongst others, football’s favourite chomper Luis Suárez. Now the brand takes aim at all the general ‘blah blah blah’ around the game in a lively new spot featuring stars including Paul Pogba, Manuel Neuer, Gareth Bale, James Rodriguez, Diego Costa and Miralem Pjanic, as well as managers Zinedine Zidane and Jose Mourinho. Watch it below:
The spot is the latest in Adidas’ First Never Follows campaign (a strapline that might benefit from a visit to Nick Asbury’s Brand Line Surgery) and is a slick and entertaining romp.
Its cheeky tone and mix of live action with animation does bring to mind Nike’s style, however – perhaps showing the influence of 72andSunny ECD Stuart Harkness, who previously wrote Nike’s epic Write The Future spot, on the work?
Agency: 72andSunny Amsterdam
ECDs: Carlo Cavallone, Stuart Harkness
Creative directors: Simon Schmitt, Emiliano Trierveiler
Creatives: Damian Isaak, Jorgen Sibbern, David Troquier
Production company: Somesuch
Director: Rollo Jackson
Visual effects: Machine Molle
Editorial company: Whitehouse London
Post: Electric Theater Collective London
Audio Post: Wave Studiosnike