The Majorcan ensaïmada is a traditional pastry made from fermented dough, sweetened and baked to achieve a light, flaky consistency. In their distinctive octagonal boxes, ensaïmadas are a popular souvenir and a familiar sight in the departure lounge of the island’s airport.
Majorca-based designers Astrid Stavro and Pablo Martín invited designers, artists and photographers from around the world to design a sticker to adorn a special edition series of ensaïmada boxes. The project, EnsaimadART, aims to celebrate the 50th anniversary of amadip.esment, a non-profit organisation which works with people with intellectual disabilities on the island, providing training, support, jobs, activities and counselling. Each artist was asked to create a circular sticker, 270mm in diameter, to the brief of ‘can a sticker have a positive effect on society?’
Each artwork will be printed by workers at amadip.esment in an edition of 50 and applied to boxed ensaïmadas from Majorcan bakers. The pastries will be sold at bakeries with all profits going to amadip.esment. In addition, Majorcan publishing house Infolio is to produce 1,000 copies of a commemorative catalogue featuring the actual stickers ‘tipped’ onto the pages, with profits again going to amadip.esment.
Shown is a selection of the artworks created for the project which launches on December 13 at the port of Majorca. The ensaïmadas and the catalogue can be purchased from amadip.esment’s website.
Astrid Stavro and Pablo Martín are the founders and directors of the Majorca-based publishing house Infolio, which specialises in books on design and visual culture. EnsaimadART is the first Infolio project. Upcoming books include two monographs on Cuban poster artists. Astrid and Pablo are both members of AGI (Alliance Graphique Internationale).