In this year’s Epica Awards (which CR helped to judge last week in Paris), UK agency Rainey Kelly Campbell Roalfe/Y&R scooped the outdoor grand prix for its Land Rover Defender Passport Stamps poster, while Swiss agency Spillman/Felser/Leo Burnett won an Epica d’Or for its clever copy campaign for Swiss Life, and Wieden + Kennedy Amsterdam won top film honours for its Open Your World campaign for Heineken…
Germany came out as the most awarded country with a whopping 89 awards, including 15 category winners. The UK had a very respectable 37 awards, including seven winners and the outdoor Epica d’Or (shown below)
Here is one of the Swiss Life print ads that all featured copy that twisted from one sentiment to another, demonstrating that Swiss Life understand life’s twists and turns:
For all you award statisticians out there, Forsman & Bodenfors, Gothenburg was the most successful entrant (for the second year running) with 18 awards, including two winners. And both Y&R and Wieden + Kennedy shared the top network honours, both with five winners from two countries and an Epica d’Or each.
Here are the two Heineken spots that comprised the Epica D’Or winning film campaign. It should be noted that this campaign only just pipped the same agency’s Write The Future spot for Nike by just one vote:
To view the full list of results, visit epica-awards.com
CR in Print
If you enjoy reading the Creative Review website, we think you’ll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on ‘Poster King’ Edward McKnight Kauffer. You’ll also find articles on Dentsu London, a review of the Walker Art Center’s Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI’s Dan Beckett.
And if that wasn’t enough, the issue also includes a FREE paper toy for readers to cut out and customise.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.