The winners of this year’s Epica Awards were announced last night at a ceremony held in Amsterdam. There were big wins for BBDO New York, Leo Burnett Toronto, Publicis Conseil, 72andSunny Netherlands, and Leo Burnett Beirut…
The Epica Awards is the only advertising and design awards programme judged solely by journalists. This year’s judging was held in Amsterdam, with journos from around the world flying in to offer their views on the year’s top work. Five Grand Prix awards were given this year, with two pieces of work in the Digital and Integrated category receiving the top gong.
Epica has an increasingly global outlook, with the Grand Prix awards given to agencies in five different countries, across three continents. In total, agencies from 74 countries submitted work this year.
Now, onto the winners…
The Film Grand Prix was awarded to BBDO New York for The Boy Who Beeped, an emotional film that forms part of a series from the agency for GE. The ad fought off stiff competition from Harvey Nichols and Heineken, among others, to take the top prize in this coveted category.
The Outdoor Grand Prix went to Publicis Conseil in France for its elegant poster campaign to announce the reopening of Paris Zoo.
For the Press Grand Prix, the award went to Leo Burnett Beirut for its clever campaign for Virgin, which aims to highlight the injustice of music piracy by pointing out just out hard it is to write a hit song, using clever and entertaining infographics.
The first of the two Grand Prix awards in the Digital and Integrated category went to the juggernaut that is the Always Like A Girl film, which asks us to reassess our use of the expression ‘like a girl’ and turn it into something empowering rather than critical (while also selling some sanitary products along the way).
The final Grand Prix of this year’s Epica Awards went to Night Walk in Marseilles, a project created by Google and 72andSunny Netherlands, which offers users a chance to walk the streets of the French city by night on their mobile, tablet or online, discovering many delights along the way. The case study film above explains the project in more detail.
Alongside the Grand Prix awardees, other big winners on the night included adam&eveDDB, which won Agency of the Year after picking up 30 awards across all the categories, including 15 golds. Network of the Year went to Leo Burnett, which won 92 awards in total, including 26 golds. And finally, Heineken was given the Brand Tribute Award, a new award for this year, in recognition of the brand’s commitment to creating creative and innovative work.
In addition to the Grand Prix winners, lots of great work received golds, silvers and bronze awards at this year’s Epicas. To view all of this work, go to the Epica Awards website, here.