Eric Cantona is directed by Nadav Kander in new ITV sports ad

The sportsman delivers a typically quirky performance in the unusually shot spot.

Nadav Kander has shot a new spot introducing ITV’s coverage of three major sporting events this summer, which all take place in France. So who better to present them than perennial French favourite, Eric Cantona?

It is a classic performance from Cantona, who introduces a “magnifique summer of sport” at Roland-Garros, Uefa Euro 2016 and the Tour de France. What makes the film really special though, is Kander’s direction, which does a great job of bringing out all of Cantona’s Gallic intensity. Plus the simple use of red, white and blue colour washes gives the sports clips an unusual and appealing feel. Nice work.

ITV Summer of Sport ad with Eric Cantona
ITV Summer of Sport ad with Eric Cantona


Agency: ITV Creative
ECD: Tony Pipes
Creative director: Anton Ezer
Director: Nadav Kander ​
Production: Jon Hinton and Harriet McHugh for ITV Creative

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