Take a look at the 2021 categories below and then check out the fantastic array of judges who will be assessing the 2021 entries.


Creative Effectiveness

For the Annual 2021, we are introducing a new award category, which celebrates the longer-term effect of creativity for businesses and brands. Projects entered into the Creative Effectiveness award can fall into any of the above categories, but must have been launched between June 2018 and June 2020 in order to allow time to see evidence of impact and results.

This could be through:
■ Increase in sales linked to the creative work.
■ Proven increase in brand awareness, either via social/ online or by attendance at an event, for example.
■ Impact on the customer experience.
■ Creation of new revenue streams.
■ Introduction of significant changes to the organisation; eg sustainable practices or demonstrable improvements for staff.

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