Led by creativity: Rewarding ambition

Creative Review’s Annual Awards showcase outstanding work from the year covering all aspects of Advertising, Advertising Craft, Design, Digital, Music, Film & TV, Games and more.

Take a look at our categories below, including our new addition for 2024, our Most Creative categories. For the first time, we are giving you the opportunity to claim the title of the most creative agency, studio and in-house team.

The entry deadline is fast approaching, submit your work before the final extended deadline on Friday 16  February. 

How to enter

Creative Effectiveness

For the Annual Awards 2024, we are continuing to accept entries into the Creative Effectiveness category which celebrates the longer-term effect of creativity for businesses and brands. Projects entered into the Creative Effectiveness award can fall into any of the above categories, but must have been launched between June 2021 and June 2023 in order to allow time to see evidence of impact and results.

This could be through:
■ Increase in sales linked to the creative work.
■ Proven increase in brand awareness, either via social/online or by attendance at an event, for example.
■ Impact on the customer experience.
■ Creation of new revenue streams.
■ Introduction of significant changes to the organisation; eg sustainable practices or demonstrable improvements for staff.


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