The Annual showcases outstanding work from the year covering all aspects of Advertising, Design, Digital, Music, Film & TV, Games and more

You can take a look at the 2022 categories below. Winners can be found in the 2022 winners showcase here.

Creative Effectiveness

For the Annual 2022, we are continuing to accept entries into the Creative Effectiveness category which celebrates the longer-term effect of creativity for businesses and brands. Projects entered into the Creative Effectiveness award can fall into any of the above categories, but must have been launched between June 2019 and June 2021 in order to allow time to see evidence of impact and results.

This could be through:
■ Increase in sales linked to the creative work.
■ Proven increase in brand awareness, either via social/ online or by attendance at an event, for example.
■ Impact on the customer experience.
■ Creation of new revenue streams.
■ Introduction of significant changes to the organisation; eg sustainable practices or demonstrable improvements for staff.

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