Everything and Nothing

“To design is to create images which communicate specific ideas in purely visual terms and utter statements whose form graphically embodies or enhances the essential nature of the notions to be communicated.” This definition of graphic design comes from John Commander, the first chairman of D&AD and a noted art director. I first heard it from the design critic Rick Poynor at a CR-organised debate (see CR Aug 04). At the time, Poynor called it about the best description he’d heard for what a graphic designer does. Some would argue that it is no longer adequate.

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