The Evian babies are back! And this time they are encouraging us to dance…
The latest spot from BETC Euro RSCG draws on the brand’s print campaign from last year, which proposed that we’re all babies inside. Using the baby T-shirts from the print ads, the commercial is designed to look like a music video and shows adults dancing to a new version of Tom Tom Club’s Wordy Rappinghood by Uffie (remixed by DJ Mehdi).
In addition to the ad, Evian is encouraging fans to join in the dancing fun via a website and iPhone app that allows them to become actors in the video. More info can be found online at letsbabydance.evian.com. The site also offers visitors the chance to purchase their own baby T-shirt for those keen to engage in the full brand experience.
Agency: BETC Euro RSCG
Creative director: Rémi Babinet
Art director: Agnès Cavard
Copywriter: Valérie Chidlovsky
Assistant art director: Gregory Ferembach
Production company: Wanda Production