My next three columns will focus on three young female photographers who are entering the industry from three distinctly different entry points. Until recently the photographic industry has been a typically male dominated space, however the tide is changing and there is a plethora of exciting female talents bursting upon the scene. First up Aleksandra Kingo.
Moving from Lithuania to London to study, Aleksandra Kingo graduated eighteen months ago from the London College of Fashion studying fashion styling and photography. Shooting since she was fifteen, she has developed a disciplined and rigorous process where each image is formulated before the shoot day, planned and sketched with every detail considered.
The ying to her focused yang is humour – her photography is full of clever wit and she is not afraid to take the piss. Her work is a reflection of who she is and her love of all things retro, fused with the awkward irony of everyday life.
Kingo’s influences are made up of a vast constellation of cultural, digital and real world elements – from Tumblr to Toilet Paper Magazine, from Guy Bourdin to a stain on a friend’s jacket. Digital ephemera is a huge facet of her work as she manages to make sense of the amalgamation of images, memes, gifs and viral videos that we encounter on a daily basis.
Since graduation Kingo has continued to expand her portfolio and has successfully applied her dynamic style to everything from fashion to food. A Futurism inspired campaign for House of Peroni was her first break into advertising and the images cleverly distill her style into a refined package.
One of Kingo’s key collaborators to date is French electropop band Yelle. The group met on an editorial assignment and the stayed in touch. Together they have built an impressive body of work, which captures the energy and playfulness of both parties.
Their most recent collaboration, a music video for the track Moteur Action, is a sexually charged, tongue-in-cheek explosion of colour and play. This is Kingo’s first step into video and it’s refreshing to see a photographer successfully apply a simple and intuitive approach to this often challenging transition.
Above: Aleksandra Kingo for Yelle – Moteur Action
Kingo is just getting started, with a number of new projects in the making and her sights set on shooting for her dream client Kenzo. She is a photographer with a clear vision – she knows what she wants, and I have no doubt she will make it happen.