Earlier this summer we featured Jeremy Hutchison’s Err art project on the CR blog, which invited factory workers to create ‘incorrect’ versions of the products they make every day. For his latest project, Extra Extra, Hutchison is requesting you to join in, by sharing headlines from your life that may eventually be turned into real newspaper sandwich boards…
To take part in the project, you simply have to share your news via the Extra Extra Facebook page (here). Hutchison will then pass selected headlines onto a signwriter for the Evening Standard who will turn them into official ES posters. The resulting sandwich boards will then be displayed at the Southbank Centre in London on the last weekend of August (27-28th), as part of the Festival of Britain celebrations.
“We’re the third biggest nation of Twitter users,” says Hutchison. “The YouTube slogan ‘broadcast yourself’ has become the mantra of a British generation. Everyone’s a journalist, and everything’s news. So, what if you clashed the traditional language of a centralised news source with the deregulated mayhem of online chatter?”
Here are some example boards that Hutchison has mocked up. So far on the Facebook page, people are sharing everything from the political – “Jo Avery thinks the train far rises suck” – to the banal – “Julia Vogl is contemplating another slice of pie”. Join in the fun here.
See more of Hutchison’s work at jeremyhutchison.com.
CR in Print
Don’t miss out – there’s nothing like CR in print. Our August Summer Reading issue contains our pick of some of our favourite writing on advertising, illustration and graphic design as well as a profile of Marion Deuchars plus pieces on the Vorticists, Total Design, LA Noire and much more.
If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year hereand save yourself almost 30% on the printed magazine and get Monograph.